Uninformed consumers are those who are illiterate and do not have proper knowledge of the market. These consumers can easily deceive. But companies are making awareness campaigns about their goods and services.
Ethical behavior is characterized by honesty, integrity, loyalty, fairness. These values enhance the productivity of a person in the workplace.
Unethical behavior is characterized as greed, egocentrism, dishonesty, loss aversion, disloyalty. Unethical people misbehave with others for their profit.
Therefore companies are targeting uninformed consumers.
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