The given statement is false that As products enter the growth stage of the product life cycle, prices generally begin to stabilize.
Product life-cycle is defined as a management strategy. It refers to the company management's succession of strategies as a product progresses through its life cycle.
The circumstances under which a product is marketed evolve throughout time and must be handled as it progresses through its stages.
As products enter the growth stage of the product life cycle, prices generally begin to fluctuate.
Therefore, the given statement is false.
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