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Logan's Roadhouse has become popular with a variety of people. It recently identified a primary customer segment in Millennials. To win over this demographic group, traditional media is less authentic in the perception of Millennials; therefore, Logan's Roadhouse does not use traditional media, and its marketing and promotion focus on maintaining a large online and social media presence. Here Logan's is likely to use _______.

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abiolataiwo2015

If  he does not use traditional media. Here Logan's is likely to use concentrated targeting.

What is concentrated targeting?

Concentrated targeting can be defined as a marketing strategy in which a sales promotion or brand promotion is targeted, concentrated or focus at a specific audience.

Most companies  business owner tend to make use of concentrated targeting so as to cost effectiveness.

Therefore Logan's is likely to use concentrated targeting.

Learn more about Concentrated targeting here:https://brainly.com/question/14299097

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