The designers of this ad want the women who view it to perceive themselves as beautiful and popular. What evidence of this appears in the constructs of the ad?
It's the ad about Texas.

Respuesta :

the designers have chosen attractive, healthy, fashionable women as the models for this ad. the heads of the women have been cropped out of the photos so that any women could imagine her self sitting on this bench with her fiends. by any extension any women could see her self as attractive and healthy and fashionable when she goes to Texas.

Answer:

All of the images show model-beautiful women who are highly fashionable. The women are enjoying each other's company and appear to be friends by the way they dress similarly and laugh and smile at one another. The image at the center of the ad does not show their faces but rather their legs and the shoes they are presumably buying. This omission allows every woman who views the ad to imagine herself as pretty. The bright, vibrant colors chosen for this ad reflect the happy, vibrant personality of the women. There are three women instead of two or one in the main picture and throughout. One person is too lonely looking, two is too exclusive, but showing a group of three friends suggests a festive, party atmosphere. These women appear confident because they can buy whatever they want and pamper themselves. The text of the ad has key words to also convey beauty and popularity: pamper, French tips, Italian leather, Swedish massage, and Texas hospitality (friendliness).    

Explanation: