Respuesta :
The major difference is solutions for a horizontal market industry should meet general needs across the industry, whereas solutions for a vertical market industry should meet the specialized needs of the industry.
A horizontal market is varied such that the goods produced may satisfy the demands of multiple industries. A horizontal market is one in which the output good or service is extensively used and in high demand, posing a low risk to the producers in terms of output demand.
Given that their products are widely used, internal factors rather than external ones influence the profitability of businesses that produce commodities for horizontal markets. The need for pens across all sectors of the economy is an illustration of a horizontal market.
Since pens are utilised in almost every industry, internal decisions and circumstances rather than external events determine the success or failure of pen companies.
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