The firm will produce output in the short run only if the market price is at least equal to the average cost.
In both the short run and the long run, rate equals marginal revenue. The firm must increase output so long as marginal sales exceed marginal fee, and reduce output if marginal sales is much less than marginal fee. earnings are maximized while marginal sales equal marginal fee.
Short-run price is determined by means of short-run equilibrium among call for and supply. deliver curve in the brief run under perfect opposition is a lateral summation of the quick-run marginal value curves of the company.
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