In the mobile sales channel, a customer uses only one channel of a given business to purchase an item, including in-store, on a cell phone, or on the company’s web site.
Mobile channel are the sales channel or the the means by which consumers can access a retailer’s e-commerce offering from a mobile device in a very easy and cheaper way.
Mobile marketing has now become a powerful component of digital marketing and businesses of all sizes, across all industries, It can benefit from a great mobile marketing strategy.
Mobile marketing is a multi-channel marketing in which digital marketing strategy aimed at reaching a target audience through smartphones, tablets and other mobile devices, via websites, email, SMS and MMS, social media and apps.
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