Requirements have been gathered, the development team has produced a final product, and now you are using the product. You are in Introduction Stage and the most important factor to keep in mind is Product awareness.
Knowledge about the actual products an organization offers, especially compared to those offered by its competitors: There are various software packages available that provide marketers cost-effective ways of building product awareness.
Product awareness is vital when launching new products and services, and it drives consumers' decisions when differentiating between competing companies. It encourages repeat purchases and ends up in a rise in market share and incremental sales.
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