The five common problems associated with the marketing research report are: Poor Survey Design, Tip, Survey Nonresponse, Issues with Observation Research, Survey Error, Mistaking Correlation for Causation.
Poor survey design: When there are a lot of errors in the survey design, marketing research problems can face different problems which will lead to the poor data.
Survey nonresponse: Sometimes a survey is designed by marketers that many customers choose not to respond to.
The Problem of Survey Bias: A survey may include one or more sources of biasness.
Issues with Observation Research: Some marketing research involves observing consumers in action and noting their preferences
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