The key forces in the general and industry environments that affect ford’s choice of strategy is Competitive rivalry or competition.
What is Competitive Rivalry?
Competitive rivalry can be explained as how the extent of competition that can be found among existing firms can be measured.
It can be seen as the Intense rivalry which can bring about drop in profits and lead to competitive moves among the firms , hence, The key forces in the general and industry environments that affect ford’s choice of strategy is Competitive rivalry or competition.
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