A consumer purchased a winter coat because the inside lining was made of a soft material. One type of benefit that was purchased was sensory benefit.
While purchasing a winter coat the consumer saw the quality of the product and whether this product matched his preferences. So the customer touches the material of winter coat to check its softness and then purchased the product. Thus, this refers to the sensory benefit.
Marketers use the method of sensory benefit in order to promote their products in such a way that they appeal to the emotions of buyers. So it becomes more of an emotional response rather than a need born of necessity.
Hence, the answer is given and explained above.
To learn more about sensory benefit here:
https://brainly.com/question/20308735
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