When marketers carefully develop a set of product attributes such as the brand name, features/design, and quality level of an offering, they are developing the -- actual product
Defining Product :
A product is a bundle of attributes (features, functions, benefits, and uses) that a person receives in an exchange. In essence, the term “product” refers to anything offered by a firm to provide customer satisfaction, tangible or intangible. Thus, a product may be an idea (recycling), a physical good (a pair of sneakers), a service (banking), or any combination of the three.
Brand :
Brands are interesting, powerful concoctions of the marketplace that create tremendous value for organizations and for individuals.
Defining actual product :
An actual product is what the consumer holds in his or her hand when the product is purchased. This is the packaging, brand name, logo and all tangible aspects of the product that can be seen without opening or using the product. While the tangible aspects of the product may not help the quality, it can lead to increased sales if properly used.
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