the film follows the main character Hunt Stevenson (played by Michael Keaton) as he draws Assan Motors, a Japanese company, to reopen a factory in small town Hadleyville in Midwest USA, in hopes of re-employing himself as well as his fellow union workers.
The term "The Assan Motor Maker" is a play on the name of the Japanese car company Nissan Motors. Assan is headquartered in Tokyo, while Nissan is headquartered in Yokohama, a suburb of Tokyo.
Throughout the film, Hunt befriends the factory's Japanese executive manager, Kazuhiro (Kaz), and is appointed as a liaison between the American workers and Japanese management. The differences in their cultures' work styles and management patterns result in numerous awkward and unpleasant interactions. As Kaz tries to prove his managerial abilities to his Japanese superiors and Hunt tries to preserve his village from economic relapse, the two eventually reach a compromise, learning from each other's work ethics.
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