Manufacturers in the production-oriented marketing era were concerned with increasing prices, not with satisfying the needs of consumers.
A buyer's market existed, and products were created with the wants of consumers in mind. Some individuals believe that high-pressure, dishonest marketing strategies are used to convince consumers to purchase products they do not truly desire. That is untrue.
Marketing, when done effectively, should not try to convince customers to purchase products they do not need or to use pushy or dishonest sales techniques. Marketing typically comprises advertising or personal selling. By using appropriate pricing, promotion, and distribution, marketing is actually the process of creating items that satisfy customers.
Customers who are happy with their purchases are far more valuable than those who have been misled into making a purchase.
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