bob mills furniture aims to improve the lives of many people. the mission statement could have focused on affordable furniture (product oriented), but instead it focuses on making life better for its customers. this example shows that

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The mission statement could have focused on affordable furniture (product-oriented), but instead, it focuses on making life better for its customers. this example shows that market-oriented firms shape their mission statement in terms of customer benefits

What is Marketing?

This refers to the creation of awareness for a product to a customer base to drive them to buy.

Hence, we can see that The mission statement could have focused on affordable furniture (product-oriented), but instead, it focuses on making life better for its customers. this example shows that market-oriented firms shape their mission statement in terms of customer benefits

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