The step of the CRM process is Raphael undertaking is Identify current customers.
A current customer is somebody who purchases labor and products from a particular company throughout some undefined time frame. Not all items or administrations are equal. Hence, how a company decides a current customer from a past customer also varies.
Customers may be gathered by similar variables, for example, age, orientation, occupation, education, pay levels, geographic location, industry, number of representatives, number of years in business, items or administrations offered or other characterized criteria.
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