bianca and hazel recently opened a candy store on main street. they view all candy eaters in their community as their market. which targeting strategy did they use in choosing a target market for their store?

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01-12-2022
Business

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bianca and hazel recently opened a candy store on main street. they view all candy eaters in their community as their market. which targeting strategy did they use in choosing a target market for their store?

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SidHussain SidHussain · Answer 1 · 2022-12-05T13:25:42+01:00

The targeting strategy that Bianca and Hazel used for targeting the market for their store is an undifferentiated approach.

In the field of business, an undifferentiated approach can be described as a business targetting strategy in which the demands of all types of customers are concerned rather than targetting a set of customers.

In the scenario mentioned in the question, Bianca and Hazel were concerned about all candy eaters and did not specify when targeting a store in the market. Such a type of marketing target strategy that was used by them is referred to as an undifferentiated approach. The undifferentiated approach targets the whole market rather than specific kinds of customers.

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