The statement about market structure and innovation that innovation often leads to creative destruction and the replacement of established firms by new firms is true. Here option A is the correct answer.
Relationship marketing and innovation are mutually inclusive. On the one hand, the recently introduced product, developed in collaboration with the stakeholders, is likely to provide satisfaction and, as a result, customer loyalty and retention, with all recognized favorable effects.
The main purpose of marketing innovation is to discover new markets, which will ultimately enhance sales and profitability for your company.
Marketing innovation refers to the use of a fresh marketing strategy incorporating considerable adjustments to product positioning, promotion, price, design, or packaging.
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