g in a channel of distribution, what is power? what determines who gets power? list and discuss the five bases of power discussed by french and raven. how can each be used in a channel setting

Respuesta :

These five sources of authority were named as coercive, rewarding, legitimate, referent, and expert.

French and Raven (1959) proposed five power dynamics (or bases of power): referent, expert, legitimate, reward, and coercive. Coercive power, expert power, legitimate power, referent power, and reward power are the five types of power that can be seen in organizational behavior. The authority that stems from an organization and gives the leader the ability to exercise power are the bases of power. Power originates from five different system: referent, expert, legitimate, coercive, and reward. Each partnership has its own unique power dynamics at any given time. Because each party has enough negotiating power to ensure mutually beneficial outcomes, mutually dependent relationships frequently produce exceptional value addition.

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