A type of analysis that compares the difference between the consumer's desired state of service and the current state is called a gap analysis.
What is gap analysis?
- Companies evaluate current performance to desired and expected performance using the gap analysis technique. To ascertain whether businesses are achieving expectations and making the most use of their resources, this study is performed.
- For instance, if a business wishes to start a marketing campaign to boost its reputation or submit a credit application, it will undertake a market gap study to assess the effect on the local economy and use that information as part of the campaign or credit application.
What are the steps of a gap analysis?
- Analyze your current situation. First, you have to choose which area of your business you want to focus on and start where you are.
- Identify an ideal future state.
- Find gaps and evaluate solutions.
- Create and implement a plan to fill the gap
To learn more about gap analysis visit:
https://brainly.com/question/10549036
#SPJ4
