The marketer would identify and analyze the target audience before defining the advertising objectives when developing an advertising campaign because Identification of a target market would help the marketers to focus on those most likely to purchase the product.
In advertising the target audience can be refered to as the group of people defined by certain demographics and behavior howver the businesses do make use what they know about their target audience so that they can form user personas because the personas guide will help them greatly in their decisions on marketing campaigns.
In conclusion the target audience serves as the intended audience or readership of a publication as well as the advertisement, wich is been used in the process of catering specifically to said intended audience.
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