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the tendency in elections to focus on the personal attributes of a candidate, such as his or her strengths, weaknesses, background, experience, and visibility, is known as .

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Candidate appeal is the propensity to emphasize on a candidate's personal attributes when running for office.

Why are personal attributes significant?

Personal traits are characteristics that characterize your personality and explain how you approach tasks or situations. These character traits assist in deciding whether or not you are the greatest candidate for the position. These qualities, along with the talents you've acquired via experience, help you stand out as a candidate.

How do candidates hope to persuade voters?

Since the founding of America, advertisements, theme songs, stump speeches, and even negative campaigning have existed. Since then, every technological advancement has created new ways for candidates to influence voters.

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