In the given scenario above, the Fournotts corporation is engaging in the method of marketing in promoting their product is called the experiential marketing. This type of marketing enables to promote their product in a way of having events to occur or held an event where consumers are invited and are asked to participate in order to show them the product that they have and to engage the consumers into being attracted to it by having them try it, handing them discounts or freebies and to have them feel that they would want to buy it, which is seen above as they held an event, inviting consumers to try on their new product.
