"Name-calling" and "glittering generalities" are contrasting propaganda techniques. Name-calling entails the use of negative labels or derogatory terms to evoke a strong, often emotional, response without presenting substantive evidence. It is a tactic employed to discredit individuals, groups, or ideas. On the other hand, glittering generalities involve the use of emotionally appealing, positive words or phrases that lack specific details or concrete meaning. This technique aims to create a positive emotional response by associating a product, idea, or person with universally accepted virtues or values. Both methods operate by manipulating emotions rather than relying on logical arguments or evidence, but name-calling takes a negative approach, while glittering generalities take a positive one, aiming to influence perceptions in different ways.
