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Todd mcfarlane describes why retailers should carry his collectible items over and above his competitors' products. from a strategy viewpoint, what mcfarlane is describing here is his company's

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He is describing his company’s competitive advantage. This is the capability of an organization to produce goods or services more successfully than its competitors, by this means outperforming them. It also allow a company or country to produce a product or service at a lower price. These conditions let the productive entity to produce more sales or larger margins than its competition.

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