The competitors are the Gerber Product Company, Heinz, and Beech-Nut. These companies practically dominate this industry. Gerber Product Company dominates the industry with 65 percent of the market share. Heinz has 17.4 percent of the market share, and Beech-Nut has 15.4 percent of the market share. The industry is highly concentrated, especially since Gerber can be found in 90 percent of all American supermarkets, and Heinz can be found all around the northern New England area, the Southeast, and the deep South.
