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_____ may be daunting and perhaps risky, but the challenge of it grabs people in the gut and gets their juices flowing and creates tremendous forward momentum. such goals are achieved through a breakthrough in the organization's products or services.

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 BHAG stands for Big Hairy Audacious Goal. BHAG is a type of strategic statement, In BHAG scenario there is a  single medium-long term organization-wide goal and that is audacious. BHAG may be daunting and perhaps risky, but the challenge of it grabs people in the gut and gets their juices flowing and creates tremendous forward momentum

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