Answer:
The opening of your sales message to a prospective customer should show the most important benefits of your product or service to the prospect.
Explanation:
The opening of your sales message to a prospective customer should show the most important benefits of your product or service to the prospect.
Highlighting the most important benefit, in the opening of your sales message, will keep the prospective customer engaged in your message, and could also compel the prospective customer to read the message to the end.
