You are the sales manager for a software company and have been informed that the price elasticity of demand for your most popular software is less than 1. In order to increase total revenues from that product, you should___________.a. increase the price of the softwareb. decrease the price of the softwarec. hold the price of the softwared. increase the supply of the software

Respuesta :

Answer:

a. increase the price of the software

Explanation:

If I were the sales manager for a software company and have been informed that the price elasticity of demand for your most popular software is less than 1. In order to increase total revenues from that product, I will increase the price of the software.

The reason for such decision is based on the fact that when the price elasticity of demand of a product is lower than 1, an increase in the price of that product results in an increase in revenue for the seller.