One way to segment markets for business customers is by industry type. This approach is attractive because of __________ which makes it cost effective to measure the number of potential customers in an industry

Respuesta :

Answer:

NAICS Codes

Explanation:

One way to segment markets for business customers is by industry type. This approach is attractive because of NAICS codes which makes it cost effective to measure the number of potential customers in an industry. NAICS codes are the North American Industry Classification System which is mostly used to collect the most authentic data on the businesses in the US. It helps B2B organisations to attain the data quite easily which they can use further in order to locate their potential business consumers. This saves both their time and effort.