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Product differentiation refers to: consumers who sort and group goods based on similar characteristics. firms who offer similar products to their competitors' products, but that are more attractive in some way. the process of informing the public of differences in products as a result of error. the process of creating a standardized product with a lower-cost method than the competitors' method.

Respuesta :

Answer:

firms who offer similar products to their competitors' products, but that are more attractive in some way

Explanation:

Product differentiation is marketing strategy where a firm makes its different from that of its competitors in order to make the product more attractive to consumers

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