Fill in the blanks with the word from the drop-down list that best completes each passage. A marketing channel, also called a " Select channel," is one critical component of a distribution strategy. Marketing channels provide the means by which goods and services flow from the Select to the consumer or business user. Most marketing channels involve at least one Select or middleman, but the simplest marketing channel is a direct channel. Reverse channels involve the return of goods to their producers, for example, by Select or recall.