Social Media can be a good form of communication for consumers and brands because of its short message length, ease of posting, receiving, and forwarding messages, and its convenience on a smartphone. Social media is a channel of communication that uses the internet. Users can engage in conversations, share information, and produce content for the web via social media platforms.
It can be divided into two categories based on two different characteristics:
(1) media richness, which refers to the amount of acoustic, visual, and physical contact that a social network has with its users; and
(2) self-disclosure, which refers to how much control users have over the impressions that they want to give to others.
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